There is more China than meets the eye
Future & Past
Following & Leading
Fast & Slow
Faking & Making
Forward & Backward
Communal & Individual
Rural & Cyber
……
In this market of contradictions
Nuance is everything
Let us be your guide.
Latest Insights
Services
Let us amplify your brand's compelling story in China and ensure it reaches your audience.
Strategic Consultancy
Unlock your brand’s potential in China: deep-dive research, laser-focused strategy, and digital marketing that puts you in front of the right audience from day one.
Creative Development
We turn your brand story into visual journeys that grip Chinese consumers - immersive, memorable, and built to bond.
Media & Distribution
No WhatsApp, Google, Instagram, or TikTok - Just WeChat, Baidu, Redone, Douyin. We map the terrain, pick the channels, and place your voice where China actually listens.
Market Understanding
“Will my brand survive China?” Grab a free 30-min sanity check or a 2-hour deep dive workshop. Leave knowing exactly what Chinese consumers want (and if you’re ready to give it to them.






